Navigate to eBay Seller Hub and go to "Marketing" or "Active Listings".
For listings with watchers (focus on {{LISTING_CRITERIA}}):
**Identify High-Potential Listings:**
- Filter listings by:
* {{WATCHER_THRESHOLD}}+ watchers
* Items listed for {{DAYS_LISTED}}+ days
* Items with no recent sales
* Price range: {{PRICE_RANGE}}
- For each eligible listing (up to {{LISTING_COUNT}} listings):
* Note number of watchers
* Check current price
* Review competition pricing
* Determine offer strategy
**Create Offer Campaign:**
- Click on listing with watchers
- Go to "Send Offer to Watchers" option
- Set offer parameters:
* **Discount Percentage:**
- Typical range: 5-20% off
- Based on {{DISCOUNT_STRATEGY}}
- Calculate new price
- Ensure still profitable
* **Offer Duration:**
- 24-48 hours typical
- Create urgency
- Not too short (need time to see)
* **Message to Watchers:**
Draft compelling offer message:
"**Special Offer Just for You!**
Thank you for watching [Product Name]!
We're offering you an exclusive [X]% discount:
~~Was: $XX.XX~~
**Now Only: $XX.XX**
**Why Buy Now:**
✓ [Key benefit 1]
✓ [Key benefit 2]
✓ Fast, free shipping
✓ [X] available at this price
**This offer expires in 48 hours!**
Don't miss out - this is selling fast!
Click 'Buy It Now' to claim your discount.
Questions? Message us anytime!
Best regards,
[Your Store Name]"
- Personalize based on product type:
* **High-value items:** Emphasize quality and value
* **Seasonal items:** Mention limited time/season
* **Popular items:** Note high demand
* **Clearance:** Mention making room for new inventory
**Offer Strategies by Situation:**
- **Items with many watchers but no sales:**
* Larger discount (15-20%)
* Free shipping upgrade
* "Last chance" messaging
- **Newer listings with growing interest:**
* Moderate discount (10-15%)
* Early bird special
* Limited quantity message
- **Seasonal or time-sensitive items:**
* Urgent discount (10-20%)
* Season ending sale
* Clearance pricing
- **High-margin products:**
* Bundle offers
* Buy 2 get X% off
* Free accessories
**Additional Offer Elements:**
- **Free Shipping:**
* Offer if not already free
* Upgrade to faster shipping
- **Bundle Deals:**
* "Buy this + related item for $X"
* "Purchase 2 for [discount]"
- **Extras:**
* "Free gift with purchase"
* "Extended warranty included"
- **Urgency Factors:**
* Limited quantity at sale price
* Only X hours left
* First 5 buyers get bonus
**Send Offer:**
- Review offer details
- Verify pricing is correct
- Check message is professional
- Send to all watchers
- Monitor results
**Track Performance:**
- Note in spreadsheet:
* Listing title
* Number of watchers sent to
* Discount percentage
* Offer expiration
* Number of offers accepted
* Revenue generated
* Conversion rate
- Follow up on successful strategy
- Adjust for unsuccessful offers
**Best Practices:**
- Don't send too frequently (1-2x per month max per item)
- Make discount meaningful (at least 10%)
- Create real urgency with expiration
- Professional, friendly tone
- Clear call to action
- Mobile-friendly formatting
- Honor all accepted offers promptly
**Follow-Up Actions:**
- For accepted offers:
* Ship promptly
* Send thank you message
* Request feedback
- For expired offers:
* Consider relisting
* Adjust price permanently
* Try different discount next time
Send offers for {{LISTING_COUNT}} listings with watchers.
Wait 30-60 seconds between offer campaigns.